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ela

From the first time we laid our eyes on her handbags, we became obsessed with the brand. Her designs are so beautiful and sophisticated; the leathers are soft and buttery. The brand brings something new and fresh to the contemporary designer handbag arena. And then we met the couple behind the brand, the fabulous Ela and Martin; they are kind, humble and elegant just like the collection. We truly love all the bags but if we must choose, the tiger punk pouch is probably our favorite !

The basis of ela, a handbag and accessories brand co-founded by husband and wife team Ela and Martin Aldorsson, is the idea of humble luxury, where refined and sophisticated silhouettes strive to showcase, rather than upstage, the wearer. From subtle asymmetry to luxe hardware and leather, every design element is infused with a high level of craftsmanship, materials and a signature aesthetic. All ela handbags and leather goods are crafted in Spain using premium leather and hardware.

The brand received early recognition and success with its signature silhouette called the M.I.L.C.K clutch (an acronym for a woman’s required cargo: money / identification / lipstick / cell / keys.) ela has gained a celebrity fan base that incudes Taylor Swift, Keira Knightly, Jessica Alba, Jordana Brewster, Malin Akerman and Florence Welch.

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